Which term refers to an intangible thing performed for customers by a business?

Which term refers to an intangible thing performed for customers by a business?

• A. Service
• B. Supply
• C. Supporting products
• D. Survey method

Answer: (A)

The main idea here is that a service is something intangible that a business performs for customers. In hospitality and tourism, the value comes from the experience and interactions—like staff assistance, personalized attention, or delivering a meal—rather than a physical object. These are actions or experiences that you can’t hold in your hand, only feel and remember, which is what makes them a service. The other terms describe tangible items or methods that aren’t the act of delivering value to the customer: supply refers to physical goods or materials, supporting products are additional tangible items that accompany a main product, and a survey method is a way to collect information, not an offering provided to guests.

The main idea here is that a service is something intangible that a business performs for customers. In hospitality and tourism, the value comes from the experience and interactions—like staff assistance, personalized attention, or delivering a meal—rather than a physical object. These are actions or experiences that you can’t hold in your hand, only feel and remember, which is what makes them a service. The other terms describe tangible items or methods that aren’t the act of delivering value to the customer: supply refers to physical goods or materials, supporting products are additional tangible items that accompany a main product, and a survey method is a way to collect information, not an offering provided to guests.