What term refers to statistics about where people live?

What term refers to statistics about where people live?

• A. Geographics
• B. Demographics
• C. Psychographics
• D. Econometrics

Answer: (A)

Geographics refers to statistics about where people live. It groups individuals by location—country, region, city, urban versus rural, and other geographic areas—to understand how demand and preferences vary by place. This helps with decisions like where to open new hotels, how to tailor marketing to specific regions, and how travel patterns differ across locations. Demographics, by contrast, describes who people are in terms of characteristics like age, gender, income, and family size; psychographics focuses on attitudes, values, interests, and lifestyles; econometrics is a set of statistical methods applied to economic data to model and forecast economic relationships.

Geographics refers to statistics about where people live. It groups individuals by location—country, region, city, urban versus rural, and other geographic areas—to understand how demand and preferences vary by place. This helps with decisions like where to open new hotels, how to tailor marketing to specific regions, and how travel patterns differ across locations.

Demographics, by contrast, describes who people are in terms of characteristics like age, gender, income, and family size; psychographics focuses on attitudes, values, interests, and lifestyles; econometrics is a set of statistical methods applied to economic data to model and forecast economic relationships.